Search Trend Analysis
Keywords: trends, seasonality and competition
Analysis of online search trends to inform product and marketing decisions based on real-time data.
GOAL
Analyze online search trends and use the insights gained to make informed product and marketing decisions.
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Easy
Understanding market trends, seasonality, and competition is crucial for the success of your project. In this scenario, keyword analysis can be a valuable tool to uncover user habits.
Keyword Analysis
You can get a comprehensive overview of online interest for your keywords over time through free tools like Google Trends or the AdWords Keyword Planner.
Discover declining trends: Keywords with declining popularity could indicate a declining market or interest in your product or service.
Identify seasonality: Some keywords see a spike in interest during certain times of the year, such as "winter vacations" in December. Understanding these seasonal patterns helps you optimise your marketing campaigns and resource management.
Keep an eye on emerging trends: New and rising keywords could signal a growing market or developing interest in your industry. Catching these trends early allows you to position yourself as an innovative leader.
Benefits of Keyword Analysis
Validate interest in your product or service: demonstrate whether there is a real audience interested in what you offer. Avoid investing in ideas without a market.
Reveal market opportunities: identify unexplored market niches or growing trends you can capitalise on to increase your market share.
Unmask the competition: analyze your competitors' keywords to understand their marketing strategies and identify potential areas of differentiation.
Create accurate customer profiles: this will help you better understand your customers' needs, desires, and search behaviours, allowing you to develop products and services that fully satisfy them.
Reduce the risk of failure: evaluating the potential of a new market or the launch of a new product through keyword analysis can help you make informed decisions and reduce the risk of wrong investments.
How to conduct an effective Analysis
Choose the right keywords: select keywords relevant to your product or service that your target audience is likely to use.
Use Google Trends: explore search trends over time to understand the trend of interest in your keywords.
Leverage the AdWords Keyword Planner: get search volume, competition, and cost-per-click data for your keywords.
Analyse the results: interpret the collected data to identify opportunities, threats, and areas for improvement for your marketing strategy.
Keyword analysis is a valuable tool for any company that wants to understand its market better, position itself in front of the right audience, and make informed strategic decisions.