Understanding market trends, seasonality, and competition is crucial for the success of your project. In this scenario, keyword analysis can be a valuable tool to uncover user habits.

Keyword Analysis

You can get a comprehensive overview of online interest for your keywords over time through free tools like Google Trends or the AdWords Keyword Planner.

• Discover declining trends: Keywords with declining popularity could indicate a declining market or interest in your product or service.

• Identify seasonality: Some keywords see a spike in interest during certain times of the year, such as "winter vacations" in December. Understanding these seasonal patterns helps you optimise your marketing campaigns and resource management.

• Keep an eye on emerging trends: New and rising keywords could signal a growing market or developing interest in your industry. Catching these trends early allows you to position yourself as an innovative leader.

Benefits of Keyword Analysis

• Validate interest in your product or service: demonstrate whether there is a real audience interested in what you offer. Avoid investing in ideas without a market.

• Reveal market opportunities: identify unexplored market niches or growing trends you can capitalise on to increase your market share.

• Unmask the competition: analyze your competitors' keywords to understand their marketing strategies and identify potential areas of differentiation.

• Create accurate customer profiles: this will help you better understand your customers' needs, desires, and search behaviours, allowing you to develop products and services that fully satisfy them.

• Reduce the risk of failure: evaluating the potential of a new market or the launch of a new product through keyword analysis can help you make informed decisions and reduce the risk of wrong investments.

How to conduct an effective Analysis

• Choose the right keywords: select keywords relevant to your product or service that your target audience is likely to use.

• Use Google Trends: explore search trends over time to understand the trend of interest in your keywords.

• Leverage the AdWords Keyword Planner: get search volume, competition, and cost-per-click data for your keywords.

• Analyse the results: interpret the collected data to identify opportunities, threats, and areas for improvement for your marketing strategy.

Keyword analysis is a valuable tool for any company that wants to understand its market better, position itself in front of the right audience, and make informed strategic decisions.