Life-Sized Prototype

A life-size prototype is a research and development method that involves creating a physical or digital replica of a product or service to directly test customer reactions. This technique allows for simulating a realistic user experience and gathering detailed feedback.

What is a Life-Size Prototype?

A life-size prototype is a physical or digital representation of a product or service that allows customers to interact with it directly. This technique allows for simulating the real user experience and obtaining detailed feedback on the strengths and weaknesses of the idea.

How does it work?

• Creating the prototype: Create a physical or digital replica of the product or service.

• Selecting participants: Identify a group of potential customers for testing.

• Conducting the session: Organize interaction sessions with customers to test the prototype.

• Collecting feedback: Gather customer opinions through observations, interviews, and questionnaires.

• Analyzing results: Analyze the collected data to identify areas for improvement.

Why is it important?

A life-size prototype offers numerous advantages:

• Realistic simulation: Allows for creating an immersive user experience.

• Detail detection: Allows for observing customer behaviors and reactions in detail.

• Concept validation: Helps to verify the feasibility and appeal of the product or service.

• Generating enthusiasm: Can create positive expectations and generate interest in the product.

Challenges and considerations

• High costs: Creating a life-size prototype can be expensive, especially for physical products.

• Production time: The creation process can be time-consuming.

• Logistical limitations: Managing a physical prototype can present difficulties in terms of transportation and storage.

A life-size prototype is a powerful tool for understanding customer needs and validating a product idea. Although it requires a significant initial investment, it can provide valuable information for the success of the project.