Identify and leverage disruptive innovation opportunities using the nine disruption models to drive business growth and adapt to changing market dynamics.

DIFFICULTY:

Easy

Deloitte University Press offers an answer to the question of how best to leverage the potential of new technologies. It does so by analysing the nine disruption models.

What are disruption models?

These models, ranging from unlocking resources from adjacent markets to aligning price with use, represent a new paradigm for understanding and guiding disruptive innovation. The models are:

Unlocking resources from adjacent markets: For this first model, think of Uber or Airbnb, which have revolutionised the transportation and hospitality industries without owning vehicles or hotels.
Aligning price with use: Pay-per-use models, such as those for cars or insurance, base prices on actual consumption, challenging traditional ownership-based models.
Transforming products into product platforms: Creating open platforms that allow third parties to develop new products and services, such as Apple with the App Store.
Shortening the value chain: Eliminating intermediate stages of the value chain, such as Amazon with its direct-to-consumer logistics.
Disaggregating products and services: Offering individual components of complex products, such as streaming music services that separate songs from albums.
Expanding market reach: Reaching new audiences through technology, such as Netflix, which conquered the global streaming market.
Converging products: Combining functions of distinct products into a single offering, such as smartphones that integrate cameras, music, and navigation.
Distributed product development: Leveraging online collaboration to involve third parties in developing products and services, such as open-source projects.
Connecting peers: Facilitating direct connections between users, such as social media platforms that have revolutionised communication.

Benefits of the nine models

These models offer a framework for identifying and exploiting disruptive innovation opportunities. Companies must be agile and adaptable, ready to challenge the status quo and rethink business models. Technology is a powerful tool for creating value, but developing skills for making quick and informed decisions is essential.

Deloitte University Press offers an answer to the question of how best to leverage the potential of new technologies. It does so by analysing the nine disruption models.

What are disruption models?

These models, ranging from unlocking resources from adjacent markets to aligning price with use, represent a new paradigm for understanding and guiding disruptive innovation. The models are:

Unlocking resources from adjacent markets: For this first model, think of Uber or Airbnb, which have revolutionised the transportation and hospitality industries without owning vehicles or hotels.
Aligning price with use: Pay-per-use models, such as those for cars or insurance, base prices on actual consumption, challenging traditional ownership-based models.
Transforming products into product platforms: Creating open platforms that allow third parties to develop new products and services, such as Apple with the App Store.
Shortening the value chain: Eliminating intermediate stages of the value chain, such as Amazon with its direct-to-consumer logistics.
Disaggregating products and services: Offering individual components of complex products, such as streaming music services that separate songs from albums.
Expanding market reach: Reaching new audiences through technology, such as Netflix, which conquered the global streaming market.
Converging products: Combining functions of distinct products into a single offering, such as smartphones that integrate cameras, music, and navigation.
Distributed product development: Leveraging online collaboration to involve third parties in developing products and services, such as open-source projects.
Connecting peers: Facilitating direct connections between users, such as social media platforms that have revolutionised communication.