In today's fast-paced world, generating innovative ideas is crucial for any business's success. However, brainstorming can become increasingly difficult as teams grow and challenges mount. The How Now Wow Matrix emerges as a valuable tool for overcoming these obstacles and reigniting creativity.

What is the How Now Wow Matrix?

It is a simple yet effective tool that helps teams categorise ideas based on two criteria: originality and feasibility. The matrix consists of four quadrants:

How: Innovative but difficult-to-implement ideas.
Now: Familiar and easy-to-implement ideas.
Wow: Original and easy-to-implement ideas.
Not Now: Unoriginal and unexciting ideas.

How Does the How Now Wow Matrix Work?

Gather the Team: Create a collaborative and stimulating environment.
Explain the Method: Introduce the How Now Wow Matrix and its four quadrants.
Brainstorm: Encourage the team to generate many ideas without censorship or limitations.
Categories Ideas: Ask the team to place each idea within the matrix based on originality and feasibility.
Analyse and Discuss: Examine each quadrant's ideas and pros and cons.
Select the Best Ideas: Identify and focus on the "Wow" ideas that combine originality and feasibility.

Benefits of the How Now Wow Matrix

Stimulates Creativity: Unleashes creative thinking and encourages new ideas.
Promotes Collaboration: Fosters teamwork and the exchange of diverse ideas.
Improves Idea Evaluation: Helps distinguish promising ideas from impractical ones.
Focuses Attention: Guides the team towards the ideas with the most significant potential for success.

Who can use the How Now Wow Matrix?

The How Now Wow Matrix is a versatile tool suitable for any team or company that wants to develop new products or services, improve business processes, solve complex problems, or find new market opportunities. It is a simple yet powerful method for unlocking creativity and generating innovative ideas that can lead to business success. Its ease of use and flexibility make it a valuable tool for teams of all sizes and industries.

What is the How Now Wow Matrix?

It is a simple yet effective tool that helps teams categorise ideas based on two criteria: originality and feasibility. The matrix consists of four quadrants:

How: Innovative but difficult-to-implement ideas.
Now: Familiar and easy-to-implement ideas.
Wow: Original and easy-to-implement ideas.
Not Now: Unoriginal and unexciting ideas.

How Does the How Now Wow Matrix Work?

Gather the Team: Create a collaborative and stimulating environment.
Explain the Method: Introduce the How Now Wow Matrix and its four quadrants.
Brainstorm: Encourage the team to generate many ideas without censorship or limitations.
Categories Ideas: Ask the team to place each idea within the matrix based on originality and feasibility.
Analyse and Discuss: Examine each quadrant's ideas and pros and cons.
Select the Best Ideas: Identify and focus on the "Wow" ideas that combine originality and feasibility.

Benefits of the How Now Wow Matrix

Stimulates Creativity: Unleashes creative thinking and encourages new ideas.
Promotes Collaboration: Fosters teamwork and the exchange of diverse ideas.
Improves Idea Evaluation: Helps distinguish promising ideas from impractical ones.
Focuses Attention: Guides the team towards the ideas with the most significant potential for success.