Explainer Video

The Explainer Video has become an indispensable tool for communicating your value proposition effectively and engagingly. This short video, usually lasting a few minutes, is designed to explain your business idea, its benefits, and the problem it solves in a simple and captivating way.

What is an Explainer Video?

An Explainer Video is a short, informative video that aims to explain a product, service, or concept clearly and simply. It's a versatile format that can be used in various occasions, from launching a new product to presenting a company.

How to create an Explainer Video?

• Define your value proposition: Use your Value Proposition Canvas to identify the key points of your product or service.

• Write the script: Create a script that is engaging and easy to understand.

• Produce the video: Produce the video using video editing software or by relying on professionals.

• Distribute the video: Publish the video on social media platforms, on your website, or send it via email.

• Analyze the results: Monitor views, shares, and clicks to evaluate the video's effectiveness.

Why is it important?

The Explainer Video offers numerous advantages:

• Effective communication: Clearly and concisely explains the value proposition.

• Increased visibility: Can be easily shared on social media.

• Lead generation: Can include a call-to-action to encourage viewers to contact you.

• Improved understanding: Helps users understand the product or service quickly and intuitively.

How to use it?

The Explainer Video can be used in various situations:

• Landing page: To explain the product or service to website visitors.

• Social media: To increase brand visibility and generate engagement.

• Presentations: To support sales presentations.

• Email marketing: To engage potential customers.

Remember: A good Explainer Video should be short, clear, and engaging. Use simple language and avoid technical jargon.