An ethnographic research method that follows and observes a user throughout a typical day to gain a deep understanding of their habits, behaviors, and interactions.

GOAL

Understand the user's context, behaviors, and daily needs through the observation and documentation of a full day in their life.

DIFFICULTY:

Easy

In product and service development, the key to success lies in a deep understanding of users. To achieve this understanding, a particularly valuable ethnographic research method emerges: "A Day in the Life."

What is "A Day in the Life"?

"A Day in the Life" is an ethnographic research tool that follows and observes a user throughout a typical day. The researcher witnesses the habits, behaviours, and interactions that define the user's daily life.

How is it conducted?

The selection of participants is crucial: they must be representative users of the target audience. A preliminary interview helps to outline their habits, while direct observation, with discretion and respect, captures reality without filters. Photos, videos, and audio (always with consent) enrich the picture.

The analysis of the collected data reveals patterns, recurring themes, and areas of opportunity. Imagine discovering that a group of users dedicates precious time to an activity your product could automate. Here is a problem to solve, a need to meet!

Benefits of "A Day in the Life"

"A Day in the Life" offers a deep and holistic understanding of the user, putting them at the centre and observing them in their natural environment. The users become experts on themselves, providing the researcher with a unique perspective.

Although this method requires time and resources, it is important to know that it does not limit itself to collecting data on users' actions but also reveals the emotions, motivations, and goals that guide them.

"A Day in the Life" is perfect for:

Discovering new opportunities: Identifying unexplored needs and gaps in the market.
Understanding unique contexts: Designing products or services for targets with specific needs (e.g., students, seniors).
Testing solutions in real-world settings: Evaluating prototypes and innovative ideas in authentic usage scenarios.

In short, "A Day in the Life" is a powerful research method for unveiling the secrets of users' lives and discovering unexplored opportunities. If used correctly, it can guide the development of products and services that meet real needs and improve people's lives.

A word of advice...

"A Day in the Life" may not be useful for improving an existing product: it focuses on identifying new opportunities rather than refining what already exists.