Watermarks
Identifiable markers to differentiate AI-generated content.
What
Adds identifiable markers to AI-generated content (text, images, audio, or video) for differentiation from human-created content, using visible or hidden techniques.
How
Employ overlay or steganographic watermarks, or metadata-based systems like content provenance, to label AI-generated content.
When
Ideal for fostering trust, combating misinformation, and ensuring accountability in AI-generated outputs.
Practical Tips
Ensure Visibility or Discoverability
Clearly label content or provide accessible verification methods.
Adopt Emerging Standards
Use protocols like C2PA for interoperability across platforms.
Educate Users
Inform about the limitations of watermarks, such as risks of false positives or removal.
Imatag
Companies like Imatag and Truepic have created methods to embed invisible watermarks in AI-generated images.
Meta
Meta's AI Info label transparently marks AI-generated content with a clear tag, timestamp, and disclaimer, ensuring users can easily identify and trust AI-created material.
