Name
Identifiable labels that define and humanize AI systems.
What
Refers to the naming conventions for AI within an interface, ensuring users know they’re interacting with AI. Examples include personalized names (e.g., Siri), generic terms (e.g., Assistant), or branding.
How
Choose a name that aligns with your brand and use badges or other indicators to signal interactions with AI.
When
Use when referring to AI in user-facing content or enhancing its personality within the product.
Practical Tips
Align with Branding
Pick a name that reflects your company’s identity and values.
Differentiate from Humans
Use icons or labels to prevent confusion about whether the user is interacting with a person or AI.
Test User Perceptions
Ensure the name resonates well with the intended audience and supports trust.
Miro
OpenAI names its conversational AI "ChatGPT" to highlight its intuitive, accessible design for natural interactions and solving diverse user queries.
Notion
Notion names its AI "Notion AI", tying it closely to the brand and highlighting its integration with the platform’s core functionality.
GitHub Copilot
GitHub's "Copilot" reflects its role as a supportive coding partner, assisting developers with code suggestions to enhance productivity and collaboration.
