Innovation Tools
A collection of the best tools that helps building incredible ventures.
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tools
01. Discovery
The Discovery chapter encompasses a diverse range of methods designed to help teams uncover valuable insights, identify opportunities, and better understand users, markets, and challenges.
These tools facilitate exploration, research, and ideation, supporting the early stages of innovation by gathering data, testing assumptions, and generating new ideas.
Whether through interviews, surveys, prototyping, or creative exercises, Discovery tools empower organizations to make informed decisions and lay a strong foundation for successful innovation projects.
3 Hour Brand Sprint
Brand Strategy
3 Hour Brand Sprint
3D Print
Product design
3D Print
20 second gut test
Validation
20 second gut test
20-Year Brand Roadmap
Brand Strategy
20-Year Brand Roadmap
404 Test / Fake Door Test
Validation
404 Test / Fake Door Test
A Day in the Life
Concept discovery
A Day in the Life
Boomerang
Product design
Boomerang
Brochure
Brand Strategy
Brochure
Bull’s eye Diagram
Opportunity identification
Bull’s eye Diagram
Buy a Feature
Product design
Buy a Feature
Card Sorting
Product design
Card Sorting
Classified Posting
Build and Launch
Classified Posting
Clickable Prototype
Product design
Clickable Prototype
Cold Calling
Hire and grow
Cold Calling
Competitive Matrix
Opportunity identification
Competitive Matrix
Comprehension Test
Validation
Comprehension Test
Concierge
Build and Launch
Concierge
Conjoint Analysis
Validation
Conjoint Analysis
Contextual Inquiry
Concept discovery
Contextual Inquiry
Crowdfunding
Venture strategy
Crowdfunding
Customer Journey Mapping
Product design
Customer Journey Mapping
Customer Service Logs
Validation
Customer Service Logs
Customer Support Analysis
Validation
Customer Support Analysis
Data Sheet
Product development
Data Sheet
Design Partner
Venture strategy
Design Partner
Design Principles
Product design
Design Principles
Discovery Survey
Concept discovery
Discovery Survey
Discussion Forum
Concept discovery
Discussion Forum
Disruption Models
Opportunity identification
Disruption Models
Dry Wallet
Product design
Dry Wallet
Ecosystem Mapping
Business design
Ecosystem Mapping
Email Campaign
Build and Launch
Email Campaign
Ethnographic Observation
Concept discovery
Ethnographic Observation
Expert Stakeholder Interviews
Hire and grow
Expert Stakeholder Interviews
Explainer Video
Brand Strategy
Explainer Video
Exploration Customer Interview
Concept discovery
Exploration Customer Interview
Extreme Programming Spike
Product development
Extreme Programming Spike
Family Tree
Business design
Family Tree
Feature Stub
Product development
Feature Stub
Find the Watering Hole
Venture strategy
Find the Watering Hole
Five Second Test
Venture strategy
Five Second Test
Focus Group
Concept discovery
Focus Group
Golden Circle
Brand Strategy
Golden Circle
Golden Path
Product design
Golden Path
Guerilla User Testing
Validation
Guerilla User Testing
How Now Wow Matrix
Opportunity identification
How Now Wow Matrix
Innovation Funnel
Venture strategy
Innovation Funnel
Innovation Matrix
Opportunity identification
Innovation Matrix
Job-To-Be-Done (JTBD)
Opportunity identification
Job-To-Be-Done (JTBD)
Kano Model Analysis
Validation
Kano Model Analysis
Letter of Intent
Concept discovery
Letter of Intent
Life-Sized Prototype
Product design
Life-Sized Prototype
Link Tracking
Validation
Link Tracking
Mash Up
Concept discovery
Mash Up
Minimum Marketable Product
Product development
Minimum Marketable Product
Moodboard
Product design
Moodboard
MVP
Product development
MVP
One Night Stand
Validation
One Night Stand
Online Ad
Build and Launch
Online Ad
Organizational Change Map
Business design
Organizational Change Map
Paper Prototype
Product design
Paper Prototype
Parallel Prototyping
Product design
Parallel Prototyping
Partner & Supplier Interviews
Hire and grow
Partner & Supplier Interviews
Perceptual Mapping
Brand Strategy
Perceptual Mapping
Personality Sliders
Brand Strategy
Personality Sliders
Physical Before Digital
Product design
Physical Before Digital
Pilot Programs
Validation
Pilot Programs
Pinocchio
Product development
Pinocchio
Pop-Up Store
Build and Launch
Pop-Up Store
Porter's Five Forces
Business design
Porter's Five Forces
Pre-Mortem Analysis
Venture strategy
Pre-Mortem Analysis
Presale
Build and Launch
Presale
Pretend to Own
Validation
Pretend to Own
Pretotyping
Validation
Pretotyping
Product Box
Concept discovery
Product Box
Product Development Phases
Product development
Product Development Phases
Product-Market Fit Survey
Validation
Product-Market Fit Survey
Proposition Development Map
Product design
Proposition Development Map
Referral Program
Build and Launch
Referral Program
Sales Force Feedback
Validation
Sales Force Feedback
Scoping Canvas
Business design
Scoping Canvas
Search Trend Analysis
Opportunity identification
Search Trend Analysis
Sell the Future
Brand Strategy
Sell the Future
Simple Landing Page
Design system
Simple Landing Page
Single Feature MVP
Product development
Single Feature MVP
Smoke Test
Validation
Smoke Test
Social Media Campaign
Brand Strategy
Social Media Campaign
Speed Boat
Product design
Speed Boat
Split Test
Validation
Split Test
Spoof Landing Pages
Validation
Spoof Landing Pages
Stakeholder Mapping
Business design
Stakeholder Mapping
Storyboard
Concept discovery
Storyboard
Storyboarding
Concept discovery
Storyboarding
Strategic Group Analysis
Opportunity identification
Strategic Group Analysis
Takeaway Test
Validation
Takeaway Test
Top Audiences
Brand Strategy
Top Audiences
Top Brand Values
Brand Strategy
Top Brand Values
Validation Survey
Validation
Validation Survey
Value Proposition Canvas
Product design
Value Proposition Canvas
Web Traffic Analysis
Validation
Web Traffic Analysis
Wizard of Oz Prototyping
Product design
Wizard of Oz Prototyping
